Segment

Segment (Twilio Segment) is the leading customer data platform (CDP) that unifies first-party customer data across 300+ sources for real-time activation. In 2026, Segment represents the shift from passive CDP to agentic AI operating layer, pairing with dedicated AI memory layers for conversation context. Integrates with 76% of marketing teams now using some AI, enabling automated audience creation, real-time personalization triggers, and ML-based recommendations."