Noom

Noom pairs AI coaching with cognitive behavioral therapy techniques rather than pure calorie tracking, combining short daily lessons with food logging and check-ins from a human coach, aimed at long-term habit change over short-term restriction. As GLP-1 medications like Ozempic and Wegovy reshaped the weight-management market, Noom expanded into Noom Med, connecting users with prescribers for medication management alongside its original behavioral program — a significant shift for a company that built its early reputation specifically on a non-medication approach.