InVision

InVision built interactive prototypes, design systems, and user testing flows, and its Freehand whiteboard added AI tools for brainstorming and design critique — it was once the design collaboration tool of choice at companies like Airbnb and Amazon. Figma's rise squeezed InVision hard over the past few years, leading to major layoffs and a much smaller footprint than it had at its peak, a useful reminder of how quickly design tooling leadership can change hands.