GPT Image

GPT Image, available in ChatGPT and via the API as gpt-image-1, is built on the same transformer architecture as GPT-4o rather than the older DALL-E pipeline, which gives it noticeably stronger prompt adherence — especially for rendering text inside images and making multi-step edits described in plain language. Marketers and developers use it to generate and iterate on assets conversationally instead of fiddling with separate prompt engineering.