Fashwell

Fashwell, a Swiss computer vision company founded in 2014, lets shoppers upload any photo — a street style shot, a magazine clipping, a screenshot — and get matched to shoppable products in a retailer's catalogue, which matters because a huge share of text-based fashion searches return nothing useful when a shopper can't put what they want into words. Its API also covers outfit completion, automatic catalogue tagging, and aesthetic profiling that personalizes what a shopper sees over time, with clients including Zalando and Bonprix and everything integrated straight into a retailer's own app rather than sending users somewhere else.