Dynamic Yield

Dynamic Yield's machine learning tests and personalizes product recommendations, content, and offers for individual visitors across web, apps, email, and kiosks, used by brands like Urban Outfitters and Sephora to squeeze more relevance out of every visit. Mastercard originally acquired it in 2019 hoping to pair it with payments data, then sold it to Mediaocean in 2024 — a sign that the fit with a payments company's core business never quite clicked the way the original acquisition hoped it would.