Drift

Drift deploys AI chatbots on B2B websites that engage visitors, qualify leads in real time, and book meetings with sales reps, replacing the static contact form with something closer to an actual conversation. It reads visitor intent from behavior and firmographic data, routing high-value prospects straight to a human rep while nurturing lower-intent visitors automatically. It merged with Salesloft in 2023 and now operates as part of that combined company rather than as a fully independent product.