Bixby

Bixby is Samsung's built-in personal assistant for Galaxy phones, tablets, watches, PCs, appliances, and SmartThings devices. It handles voice-driven device settings, app actions, routines, messages, calls, reminders, and smart-home control. Samsung's 2026 generation upgrades Bixby into a more conversational device agent that can understand multi-step requests, reason about device functions, and adapt actions across the Galaxy ecosystem.