BetterUp

BetterUp is a workplace coaching and development platform that pairs employees with professional coaches for one-on-one sessions on leadership, communication, resilience, and career growth. It grew out of the idea that executive coaching, historically reserved for senior leaders who could afford private coaches, could be delivered at scale through a digital platform, so companies buy it as a benefit for managers and broader employee populations rather than just the C-suite. Sessions happen over video, and the platform layers in assessments and progress tracking so both the employee and the employer can see how coaching goals are trending over time.

The company is best known in corporate HR and L&D circles rather than to consumers, since it sells to enterprises as part of talent development and wellness budgets. It's typically deployed during leadership development programs, new-manager transitions, or as part of broader employee wellbeing initiatives, with AI used to match people to coaches and surface insights to HR teams about engagement and outcomes across the organization. BetterUp has expanded beyond one-on-one coaching into group sessions and manager training content, positioning itself less as a single coaching app and more as a platform for organizational and individual growth.

What sets it apart from generic wellness or EAP offerings is the emphasis on human coaches paired with data and measurement, rather than self-guided content or therapy-adjacent support. It competes with other scaled-coaching vendors like CoachHub and Torch, and its pitch to enterprises rests on being able to show measurable behavior change and ROI from coaching investments, not just usage statistics.