Ada

Ada builds AI agents that handle customer service conversations across chat, email, voice, and messaging channels for large enterprises. Instead of hardcoded scripts, support teams build Playbooks: structured, multi-step workflows where the agent pulls real-time data from connected systems to actually complete tasks like verifying an order, updating a customer record, or processing a return, not just answering FAQs. It plugs into the CRMs and helpdesks companies already run and is set up largely without engineering involvement.

The product targets enterprise support operations in industries like financial services, telecom, retail, travel, and insurance, where ticket volume is high and the goal is resolving as much of it as possible without adding headcount. Ada has pushed its own term for this, Agentic Customer Experience (ACX), positioning itself less as a chatbot builder and more as a platform for running AI agents that take real actions inside a company's existing tech stack.

What differentiates Ada from simpler chatbot tools is the reasoning engine behind its Playbooks and its reach into voice, so the same workflow logic that handles a chat conversation can also run a phone call. Pricing is enterprise-scale, typically quote-based and starting in the tens of thousands per year, which puts it out of reach for small businesses and squarely aimed at large brands with substantial support volume.