Acuity Scheduling

Acuity Scheduling is an online appointment booking tool that lets clients pick a time from your real-time availability and book themselves in, without any back-and-forth emails. It handles the logistics around that booking too: automated confirmation and reminder emails or texts, customizable intake forms, timezone detection for remote clients, and syncing with Google, Outlook, iCloud, or Exchange calendars so you never get double-booked. It also supports payment collection at booking time through Stripe, Square, or PayPal, and can enforce cancellation policies or deposits.

It's built for anyone who runs their business by appointment: therapists, coaches, consultants, tutors, salons and spas, and freelancers of all kinds. Businesses with more complex needs use its support for multiple staff calendars, group classes and workshops, and package or membership sales tied to bookings. A public scheduling page can be embedded on a website or shared as a standalone link, and the client-facing side is simple enough that no explanation is usually needed.

Acuity was acquired by Squarespace in 2019 and now runs as part of that company's suite of business tools, though it's still sold and used as a standalone product with its own pricing plans. Its main competitors are Calendly and Square Appointments, and Acuity tends to differentiate itself with deeper customization of the booking form and intake questions, plus stronger built-in support for payments and packages compared to Calendly's more scheduling-focused approach.