SEMrush

Harry Kerry-Grant

7 days ago

Our team uses Semrush for the vast majority of day-to-day SEO work, and it probably covers around 90% of what we need in one place. Anything it doesn’t have tends to be pretty niche or only really necessary in the most competitive areas. It’s easy to set up, easy to get around, and you don’t need a huge amount of SEO knowledge to start making sense of the data because there are plenty of tips and explanations built into the platform. I also like how customisable it is. You can add extra features depending on what you actually need, which is useful, but the add-on model can also be frustrating because the cost can start creeping up if you need several of them. My main frustration is that Semrush has a tendency to move, hide or remove tools without much obvious benefit, which can make established workflows unnecessarily awkward. As with many SaaS platforms, updates are frequent and not always improvements, but overall, it remains one of the most complete and accessible SEO platforms available.